3. For the purpose of this question, we are going to view your first blog post (Part “B” Question #1) as an introductory online campaign. Please answer the following questions:

• What is your intended goal and why? (3 marks)

My goal is for my audience to realize how much growth they are missing out on without the expertise of someone whose whole purpose is to create that growth, rather than just operate their business. If I’m opening a restaurant because I make great burgers, I know how to provide that, but I might not know how to make people aware of it. Having a professional attract the attention I deserve for making those burgers allows me to focus on what I do best and let the rest come to me. Take Wix for example; in class we discussed that Wix exists to help business owners get online when that’s not their skill. In the same sense, I would offer video marketing to people like that so they can concentrate on the actual aspects of running their business. I want my audience to recognize this because once they do, it’ll be clear that they are better off letting someone skilled in marketing handle it. If someone good at making burgers attempts a marketing job, it likely won’t turn out nearly as well as if it were left to the professionals – creating the point of value for my service in my audience’s mind.

• Who are you writing for and why? (3 marks)

I am writing to an audience of small business owners who aren’t in the position to have an onboard marketer to handle the aspects of growing a business. Running a business that great at what it does is one thing, but getting a consumer base for it is completely separate and often doesn’t come naturally. Allocating time and monetary resources to create your own amateur brand marketing isn’t easy and has no guaranteed success; most businesses that have operated through recent changes in operations like through covid or social media metas may have experienced this. For example, TikTok’s potential ban could completely change how small businesses need to market in order to reach their target audience. Attempting to keep up with such continual changes doesn’t allow companies to focus on important elements of satisfying their customers in real life. Writing to an audience like this will express clear value to them through the idea alone: not having to struggle and see loss over something that isn’t even related to the business you’re passionate about is a clear advantage to these people and something that they cannot just ignore.

• What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)

Border City on Film will create a hassle-free, all-in-one experience for something that’s a necessity to keep a business’s doors open. Think of Geek Squad, a business with an office may need to install a security system but doing that themselves is a tedious task that requires a time commitment to understand how it all works. That’s a hassle that a business does not need to do themselves to run effectively. In the same sense they do not need to understand the depths of digital marketing to be good at what they do, as such, offering an experience where it just gets done and the traffic follows appeals to a business in the same way.

2. As per Part “A”, question #3, please re-write the same content as stated in Part “B” question #1 for each medium. For example, if you selected Facebook as a medium, re-write the content for Facebook. Please pay attention to what this question is asking. You can include the content in one post as long as it is clearly separated and defined. We spoke about how to do this and why this is important in multiple classes. (12 Marks)

LinkedIn

New Opportunities Await with Targeted Videography

Innovative videography is our focus at Border City on Film; we provide a package tailored for each business we partner with in order to engage them with untapped audiences. Our approach involves crafting content that speaks to potential customers in your field of work, ensuring your message is not just seen, but felt. With our digital marketing expertise, our custom video experience is guaranteed to bring new faces to your business.

Our all-in-one service includes:

• High-quality drone footage
• Indoor and outdoor video
• Voiceovers and other custom enhancements

All designed to showcase your business in the most captivating way.

Digital Marketing Expertise

We combine our videography services our modern digital marketing practices to ensure your videos reach the target audience that we determine. Using proven strategies, we make sure your business is present in today’s continually evolving social media landscape.

Such constant change, makes it difficult for business owners to keep up on their own, which is why we focus on the algorithm work so you don’t have to.

Make the most of our modular package by:

• Request a collaborative post on platforms you currently use
• Request our content is designed for platforms of your choosing

Or:

• Let us determine the best way to connect you to the most new customers

With our expertise, we maximize engagement and exposure, ensuring that your brand gets the visibility it deserves.

Ready to Get Started?

Connect with us today to create a custom video experience that elevates your business.

Facebook

Ready to make your business stand out?

Connect with new audiences by our using powerful, future-forward videography here at Border City on Film. We take stunning shots of your building and turn them into captivating content for new faces.

 we handle everything from start to finish. Your brand gets noticed – on our platforms and beyond.

What’s our secret?

It’s simple: our experience in digital marketing and video creation. We custom-make videos that speak to the right audience – and then we make sure those videos get in front of the right people using the latest digital strategies. We’ve got you covered, no matter your size or industry. Think of us as your personal marketing team – we’ll treat you like a Fortune 500 business!

Why choose us?

So many local businesses miss out on reaching new eyes online because they don’t know how to navigate the ever-changing digital world. That’s where we come in! We create short-form, social media-friendly videos designed to thrive in today’s landscape. We do the algorithm work, so you don’t have to!

What do you get?

Drone footage

Indoor & outdoor video

Voiceovers

And so much more! We make sure your business gets the attention it deserves.

Already on social media?

Awesome! We’ll collaborate with you to create engaging posts that drive more interaction and bring those new faces straight to your page.

Unlimited use of your content

Once your video is live, all the original footage is yours to repurpose however you like.

Let’s get started! Connect with us today and let’s create something amazing for your brand.

Twitter

Want to grow your business? Windsor’s waiting for you! Why are so many local businesses missing out on the latest digital opportunities?  We can help you get noticed with our all-in-one videography package!

Stunning drone shots and interior footage combined?

Engaging social media content?

Video that actually connects with your future audience?

We do the algorithm work, so you can sit back and watch the customers roll in!

Want in? Let’s chat! #WindsorBusiness #Videography #DigitalMarketing

1. Write an introduction page about your “business” utilizing the F-Pattern structure we discussed in class. Please utilize all of the elements we discussed in class to optimize the content. Remember what was discussed in ADV106 – I also need a hardcopy of this content! (10 Marks)

New audiences await: make your business known among Windsor’s key locations with our future forward videography package, crafted to connect you with new audiences and drive engagement like never before. We deliver you an all-in-one service that covers you from start to finish- capturing stunning shots, turning them into the most captivating content, and showcasing everything on our platforms for the fans to see.

Marketing professionals at your service: our experience in digital marketing means we have the expertise to create your videos custom, to suit exactly what your future audience wants to see. Even beyond the video itself, we know how to find those people using the latest digital practices- that way, we can guarantee that you’re treated like a local Fortune 500.

An unoccupied ad space awaits your business, as many local businesses are still overlooking tons of eyes waiting to discover new places online- why? Because its not easy.

That’s why we create dedicated short-form video content designed to succeed in the constantly evolving social media landscape.

AKA – we do the algorithm work, so you don’t have to keep up!

Its enough work to run a business on its own, let us lend a hand and come back with tons of new faces.

Our custom video experiences can include:

• Drone Footage
• Indoor & Outdoor Video
• Voiceovers

And more all to ensure that viewers get the best side of your business!

Already have social media platforms? Let us know and we can create collaborative posts that bring the engagement we generate directly to you.

Unlimited use in one service: all the original footage and photography is yours to repurpose once the Border City on Film video experience is live!

Ready to start? Connect with us today to begin your personalized brand experience.