Part B Question 4

Why Letting Go of Possessions Can Free Your Mind and Spirit

This headline starts strong by creating curiosity in opening with “why”. This immediately makes readers want to learn more about why, especially if they’re in a position where they’re lacking freedom.[i]
Stating to free your mind and spirit creates a very personal and emotional connection, creating an attachment to the concept in the viewers mind and in turn creating an urge to find out. Readers will likely feel that they can gain something personal after seeing this, encouraging the read.[ii]
The topic performed well in SEO during the original search, and to maintain that this headline still includes the key point of letting go of possessions. This section of the headlines is concise and direct, helping to keep control on the character count while helping to rank higher at the same time through being direct to what the article details.

The Hidden Truth About Ownership: Why Nothing Really Belongs to You

This headline opens with a psychological bias, telling the reader a secret not many people know. This opening incentivises reading the article because they’ll know hidden information by the time they’re done.[iii]
This headline incorporates a contradictory statement in saying that nothing belongs to you, making it harder for people to interpret the meaning of the headline without seeing the article text. Sometimes when a headline is direct enough a reader can get the gist without even needing to click, and this minimizes that potential. Readers may also want to disagree after reading, leading them to click to learn more.
Similar to the first headline, this take still explicitly states that nothing really belongs to you, creating an opportunity for good SEO ranking based on having the key point in the title. This also helps to have the headline remain understandable for people coming across it.

How to Let Go of Material Attachments and Find Inner Peace

Leading the headline with “how to” puts me in the position of the expert and the viewer in the position to learn from me. Similar to a call to action, readers are drawn to instructional headlines so the format of this headline will draw people in.[iv]
“Find inner peace” is an emotionally driven line, that would resonate with pain points in an audience trying to find that. The idea of finding your inner peace feels personal to the reader, encouraging them to learn about themselves- from an expert thanks to the how to at the beginning.[v]
This headline contains a toned back CTA to suit the surrounding content, working a little more subliminally to better resonate with the intended audience. Instead of directly utilizing an aggressive CTA “must see” or something along those lines this instead encourages these people looking for inner peace to let go, which they’ll learn more about throughout the article.