a. Provide the headline
Why St. Clair College’s Advertising Program has a 90% Employment Rate
b. Provide an overview of the elements missing in the instructions required for this task.
An important element that’s missing from the instructions is what we want these students to do, without having a clear direction of what you want your readers to do they will not do anything. having a clear statement regarding the point of putting this article in front of these students will allow us to have a good direction that we know to guide them in.
The overall goal for this article is also unknown, why are we making students do what they’re doing? What is the purpose for St Clair College to create this message specifically, is this to inform or to drive a purchase?
c. Explain the headline you created, why, and any other reasons/justifications you need to provide to me for the headline you created. (6 Marks)
Based on all the headlines ive created and looked into throughout this assignment, I found that the most attention grabbing ones were asking a question that the article would answer. Viewers in the graduating high school demographic, or even parents, will see this headline offering a breakdown on how this program will likely get you hired and want to click it.
In this headline I also wanted to include a number, as they lure readers in. especially in the context of a program with a very high hiring statistic, people will want to know more about what this program is about.[i]
[i] Briscoe, W6 Headline Secrets
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