7 Must-Know Tricks to Stay on the Ball in ADV Digital
Opening with an offer of “must-know” information regarding year two digital courses creates an offer that year one readers will want to learn about. With their experience of digital classes so far, including professors hyping up year 2 sem 2, their awareness of its importance already exists for us to capitalize on.
The number 7 being the very first thing in the headline is designed to improve click through rates with viewers. The number 7 adds the appeal of a number in the headline and it’s odd which will make the headline more memorable for the reader.[i]
The headline has a low character count to ensure that viewers can read it efficiently before their attention goes elsewhere. A concise headline provides readers eyes with info before they can make a conscious decision to scroll, and its better optimized for search engine results.
[i] Briscoe, W6 How to Write Headlines – Step-by-Step Guide, Slide 10
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